Jack White sets the bar high with his upcoming album. The vinyl version of Lazaretto contains a number of groundbreaking features, including two different intros for the same song and the appearance of a holographic angel while it spins.

White is calling the vinyl edition of his new album an ULTRA LP.

Clearly, White is on a mission to rejuvenate¬†vinyl‚ÄĒbut he’s not the only one. People are buying more vinyl than they have in decades.¬†In 2013, sales increased 31-percent to about 6 million units year-over-year. It’s not a single-year bump either, either. Sales have climbed to 6 million from after having been at about a million in 2007.¬†

Features of the Ultra LP

  • 180 gram vinyl
  • 2 vinyl-only hidden tracks hidden beneath the center labels
  • 1 hidden track plays at 78 RPM, one plays at 45 RPM, making this a 3-speed record
  • Side A plays from the inside out
  • Dual-groove technology: plays an electric or acoustic intro for “Just One Drink” depending on where needle is dropped. The grooves meet for the body of the song.
  • Matte finish on Side B, giving the appearance of an un-played 78 RPM record
  • Both sides end with locked grooves
  • Vinyl pressed in seldom-used flat-edged format
  • Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record
  • Absolutely zero compression used during recording, mixing and mastering
  • Different running order from the CD/digital version
  • LP utilizes some mixes different from those used on CD and digital version

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One Response to Very cool Jack White…Very cool.

  1. jax says:

    this is garbage

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