Jack White sets the bar high with his upcoming album. The vinyl version of Lazaretto contains a number of groundbreaking features, including two different intros for the same song and the appearance of a holographic angel while it spins.
White is calling the vinyl edition of his new album an ULTRA LP.
Clearly, White is on a mission to rejuvenate vinyl—but he’s not the only one. People are buying more vinyl than they have in decades. In 2013, sales increased 31-percent to about 6 million units year-over-year. It’s not a single-year bump either, either. Sales have climbed to 6 million from after having been at about a million in 2007.
Features of the Ultra LP
- 180 gram vinyl
- 2 vinyl-only hidden tracks hidden beneath the center labels
- 1 hidden track plays at 78 RPM, one plays at 45 RPM, making this a 3-speed record
- Side A plays from the inside out
- Dual-groove technology: plays an electric or acoustic intro for “Just One Drink” depending on where needle is dropped. The grooves meet for the body of the song.
- Matte finish on Side B, giving the appearance of an un-played 78 RPM record
- Both sides end with locked grooves
- Vinyl pressed in seldom-used flat-edged format
- Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record
- Absolutely zero compression used during recording, mixing and mastering
- Different running order from the CD/digital version
- LP utilizes some mixes different from those used on CD and digital version