Standard Vinyl, a Sliced Bread company, is the love child of Canadian musicians Steve Palmer and Chris Saracino. Having played in bands for more than 12 years together, the duo were having a conversation one night over a quart of Labatt 50 in Ottawa’s Dominion Tavern about the lack Canadian-based vinyl record suppliers servicing Canadian artists. After some careful consideration (and another quart each), the two began asking around and discovered that this under-serviced and overlooked segment of the market deserved better: long lead times for manufacturing, over-priced product, loads of hidden shipping costs, a total lack of customer service, and — in some cases — the requirement to go as far away as Europe to get vinyl pressed was frustrating to artists who were simply looking to offer the many benefits of quality-crafted vinyl recordings of their music to their fans.

Knowing they could do better, the two conceived Standard Vinyl, seeking to offer vinyl record production, packaging, and promotion to Canadian musicians looking to get the best damn vinyl record products around.

Our focus is on customer service, quality, reliability and innovation. We feel that’s what makes us different. As a company made up entirely of musicians and independent artists, our collective attitude that we’re much more than an outfit that slings records is what you’ll love most about working with us.

- Chris and Steve